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Post Whoring - Part 2


MADZ

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Komi

The article I was telling you about

http://money.msn.com/now/post--why-subaru-is-worried-about-soaring-sales

Subarus are proving to be so popular that the CEO of the Japanese automaker's parent company, whose shares have surged by 412% since 2012, is worried that it may be getting too big. His concern is understandable.

In the current fiscal year, sales of Subaru, which is part of Fuji Heavy Industries, skyrocketed by 13% to 724,000 and may hit 752,000 by next March and 1 million by the end of the decade, according to Bloomberg News. Earlier this year, Subaru denied a Wall Street Journal story that it was concerned about shortages.

One reason for Subaru's success is the quality of its cars. The U.S. Insurance Institute for Highway Safety has given the new Forrester SUV (pictured) its highest safety award, making Subaru the only automaker to receive the accolade for four straight years, according to Bloomberg News.

Sales of Subaru's Impreza sedans more than doubled in 2012, and the new BRZ sports car was so popular that at one point consumers had to wait eight months to buy one.

"We're standing at a major turning point for Subaru," Fuji Heavy Industries president Yasuyuki Yoshinaga told Bloomberg News. "Some people in the company may want to make mass-market products or cheaper cars, but is this really the right direction for Subaru? We're not a carmaker that can grow as big as Toyota. And even if we could, reaching that sort of scale would mean we'd stop being Subaru."

During the past quarter, Fuji Heavy Industries' profit almost tripled to a record 48.5 billion yen (about $500 million). Analysts estimate the company will finish the fiscal year in March earning more than Suzuki, which makes twice as many vehicles as Fuji Heavy Industries, Bloomberg said.

Still, Subaru shows no signs of slowing. It plans to invest $400 million to boost output as demand for its vehicles continues to rise. CEO Yoshinaga will likely be looking over his shoulder, though, for any problems that appear because of rising production.
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